Latifa, le coeur au combat
Chaï Chaï Films handled the whole digital promotion campaign for the release of the documentary “Latifa, le coeur au combat”. Latifa Ibn Ziaten is the French-Morrocan and muslim mother of a murdered french soldier called Imad. He was killed By Mohammed Mehra, a french terrorist who assaulted militaries and civilians, including kids, in 2012. The film deals with Latifa’s dedication to carrying the good word to youth, bringing her support and love to young people so they can prepare a more peaceful world, with less anger.
Chaï Chaï Films brought its expertise in terms of production of videos format specially dedicated to social medias, in terms of audience targeting and in terms of physical events such has projection & debates.
Chaï Chaï had initially dealt with the crowdfunding campaign set up so the film can be financed.