Chaï Chaï Films was in charge of the digital promotion campaign of “Swagger” a film directed by Olivier Babinet.

Swagger transports us into the minds of eleven children and teenagers with surprising personalities, who grow up in the heart of the most underprivileged cities of France. The film shows us the world through their singular and unexpected looks, their funny and percussive reflections. By deploying a mosaic of encounters and mixing genres to musical comedy and science fiction, Swagger gives life to the words and fantasies of these children of Aulnay and Sevran. In despite of the difficulties of their lives, they have dreams and ambition. And that, nobody will take away from them.

Format: Teaser (20″)
Director: Olivier Babinet
Editor: Jonas Parienté