Tom of Finland
Chaï Chaï Films handled the whole digital communication strategy for the release of Tom of Finland, a film telling the story of Touko Valio Laaksonen, a gay Finnish cartoonist who created a whole aesthetic which inspired many gay icons such as the Village People etc. He’s been a game changer for homosexuals, as much as for the image they had of themselves.
Chaï Chaï created video content, as always, but also an art contest on Tumblr, with the Tom of Finland Foundation and Taschen as partners and a great jury. The film was also screened at La Gaité Lyrique in the frame of the Loud and Proud Festival, dedicated to the LGBTQ culture.