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Aurore

Chaï Chaï Films handled the whole digital communication strategy for the release of the last Agnès Jaoui film, directed by Blandine Lenoir : Aurore.
The film deals with 50+ YO women’s life issues, about many topics such as sex, work or family. By creating many formats such as shortcuts, Q&A, street voxes… and with an intense digital mapping in order to target several audiences potentially sensitive to those topics, we managed Aurore to have the 2nd highest tickets selling score for its release week, right after the Galaxy Keepers 2.

  • Street vox – Premiere screening

    Chaï Chaï Films shot a street vox to collect the first-viewers impressions after the premiere at UGC Les Halles. 

    Director : Blandine Lenoir
    Postprod : Chaï Chaï Films

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  • Questions & Answers with Agnès Jaoui

    For Facebook content, Chaï Chaï Films invited Agnès Jaoui to ask people about several film’s topic-related questions. 

    Q&A and shooting : Chaï Chaï Films
    Editing : Chaï Chaï Films

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  • Oldies love too – extract

    Chaï Chaï Films selected several extracts from the film, so we teased it on the social networks before its release in cinemas.

    Director : Blandine Lenoir
    Editing : Chaï Chaï Films

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